Designed with a sleek, black PVD finish, the RAZR X Black Driver features a clean and traditional look at address, yet delivers the latest from Callaway’s technologically advanced Research and Development team at impact. The driver’s crown is made of Forged Composite, a highly advanced carbon composite material that was developed in partnership with luxury Italian automaker Automobili Lamborghini. It is the lightest, strongest, most precise material either company has ever employed. Forged Composite allows Callaway engineers to precisely design a clubhead that produces optimal launch and spin characteristics for greater distance.

The RAZR X Black Driver introduces the Company’s proprietary SpeedFrame™ Face Technology, which melds Callaway’s VFT® and Hyperbolic Face™ advancements to create a larger sweet spot and increased ball speeds across the titanium face. Streamlined Surface Technology reduces energy loss from head drag during the downswing by 23 percent compared to RAZR X Black’s predecessor, the Diablo Octane Driver, leading to higher impact speeds and additional distance off the tee.

“The RAZR X Black Driver represents the best of what we’ve learned about making drivers—along with several completely new areas of improvement—all combined into one very fast-looking clubhead,” said Luke Williams, Senior Director, Global Woods and Irons, Callaway Golf. “We’ve utilized our patented Forged Composite construction in combination with advances in aerodynamics and face technology to create a driver that delivers amazing ball speed in a design that suits a huge cross-section of golfers.”

The RAZR X Black Fairway Woods continue the Company’s rich heritage of bold designs in the category. Designed for golfers looking for a healthy dose of attitude in their fairway woods, they feature dark, stealthy graphics and will be available in 3, 4, 5, 7 and 9-woods. The stainless steel constructed RAZR X Fairway Woods deliver a pleasing, resonating sound at impact, and come in a traditional shape for a confidence-inspiring look at address. Callaway’s patented aggressive VFT® technology allows for precision shaping of the face thickness in each club to increase the size of the sweet spot.

“With a more conventional head shape and a hosel, the RAZR X Black Fairway Woods have been engineered to appeal to a broad range of golfers,” said Williams. “Our goal all along was to deliver distance and versatility, and this is a forgiving design that allows golfers to swing hard. It’s available in a variety of loft offerings and has a shallow face, which makes it easy to hit from a variety of lies that golfers encountered on the course.”

In 2011, Callaway introduced the wildly successful RAZR X Iron platform with three distinct models, each catering to a different player type. In 2012, the RAZR X line expands to include the new RAZR X Black Iron, an advanced game-improvement club designed for precise accuracy and distance from any spot on the golf course. Using RAZR Technology, Callaway engineers shifted the centre of gravity lower than it is in any other Callaway stainless steel iron, and delivered the playability of a wide-sole iron while retaining the look and workability of a thin sole iron. With a black PVD finish for reduced glare, the RAZR X Iron doesn’t just look fast, it is. It’s VFT® Power System offers a fully integrated clubface/undercut cavity system that enables Callaway designers to precisely position the centre of gravity and engineer the face of each individual iron to maximize ball speed.

The multi-material medallion on the back of the RAZR X Black Irons is constructed of aluminum and thermoplastic polyurethane, which fine-tunes sound and enhances feel at impact. Golfers who struggle hitting long irons can add forgiveness and distance by integrating the new RAZR X HL Hybrids into the iron set where their confidence and consistency start to drop off.

“Our RAZR X Irons line was hugely successful in its first year, and the new RAZR X Black Irons fit perfectly into the middle of that lineup,” said Williams. “With a low centre of gravity and conventional shape, they are aimed at the large segment of golfers who seek distance and forgiveness in a club design that delivers the workability of a narrow sole iron. We really placed a premium on the aesthetics of this iron as well, and believe we’ve created an iron that looks as great as it plays.”

The RAZR X Black Irons are available at Callaway Custom Fit accounts only for further details please visit: www.mycallaway.eu

To celebrate the launch of Callaway’s new adjustable driver, the RAZR Fit, as well as Phil Mickelson’s epic win on Sunday at the AT&T Pro-Am at Pebble Beach, we’re giving you the chance to win golf’s first uncompromised adjustable driver!

Have you had an epic shot that has stuck in your memory, and you’re just itching to tell the world about it? Check out the RAZR Fit advert below to see Alvaro Quiros‘ epic shot as he launched his drive, using the new RAZR Fit, across the iconic fountains of the Bellagio Hotel in Las Vegas; then tell us about yours on Twitter. Simply include the hashtag #EpicRAZRFit for your chance to win.

HOW TO ENTER

• Follow us on Twitter @CallawayTourSpy
• Tweet us your most memorable shot, whether it’s a huge drive to reach a Par 4, stiffing a 4-iron close to the pin, or holing a bunker shot for an unlikely par.
• Important: Remember to include the hashtag #EpicRAZRFit
• Check out our Facebook page, our Twitter feed or the MyCallaway.eu website after the 17th February to see if you’re the lucky winner.

Remember, the entries will be judged on your passion for golf, creativity and/or humour, so make your tweet EPIC! And be quick! You only have 2 days to enter, and less than 140 characters to impress us!

THIS COMPETITION IS NOW CLOSED BUT PLEASE FEEL FREE TO VISIT OUR TWITTER PAGE

RAZR FIT: SIMPLE ADJUSTABILITY THAT MATTERS

To find out more about Phil and Alvaro’s driver, its uncompromised performance and how simple it is to adjust, go to CallawayGolf.com

Terms & Conditions
The competition is open to participants aged 18 and over (16 years and over for Scotland residents) residing within Europe and by entering the competition; entrants are declaring themselves to be over 18 years old (16 years old for Scotland residents) and confirm that they have read and understood these terms and conditions and agree to be bound by them. Entrants must include the hashtag #EpicRAZRFit in their Tweet, and detail their most ‘epic’ golf shot – these Tweets will be judged on passion for golf, creativity, and humour. Any Tweet with the hashtag #EpicRAZRFit will be entered into the competition save that any tweet that could be considered defamatory, offensive, abusive, obscene, hateful or inflammatory in any way may be removed from the competition at Promoter’s sole discretion and Promoter shall have no liability to the entrant in such a case, such decision will be final and no correspondence will be entered in to. Employees of Callaway Golf Europe Ltd. and their immediate families, agents or anyone professionally connected with the promotion are excluded from entry. Entries are restricted to one entry per day, and quantity will not guarantee you are a successful entrant.

Entrants must adhere to the Twitter Guidelines of use: https://support.twitter.com/articles/18311-the-twitter-rules

The winner will be selected from qualifying entries after the competition closes, based on the parameters outlined above. No purchase is necessary. The judges’ decision is final in all matters and no correspondence will be entered into.

The competition opens on Wednesday 15th February 2012 at 12pm and closes at 2pm on Friday 17th February 2012. The winner will be notified via their competition entry Twitter account after the competition closes. Winners are required to supply their name, address and email address in order to receive the prize, and agree to supply one quote on their win, and one image of the prize in their possession to be used for promotional purposes. This information will not be used for any other purpose unless stated otherwise.

The prize consists of one item, a Callaway RAZR Fit Driver. No cash alternatives will be offered and the prize is non-transferable and non-refundable and Callaway Golf Europe Ltd. reserves the right to offer a substitute prize of equal or greater value in the event of the prize becoming unavailable. If the Promoter is not able, for any reason, to contact a winner by midnight on Friday 17th February 2012 using the details provided to it, then the Promoter reserves the right to choose another winner and to reallocate the prize to such new winner.

The Promoter accepts no responsibility for any loss, damage, injury or disappointment suffered by any entrant resulting from entering this prize draw or by the entrant’s acceptance of the prize, or any damage to any entrant’s or other person’s computer or mobile phone equipment as a consequence of entering or downloading any material relating to this prize draw. Nothing shall exclude the Promoter’s liability for death or personal injury resulting from its negligence.
The Promoter reserves the right to modify, cancel, terminate or suspend this competition in whole or in part, at its sole discretion, if it believes the competition is not capable of being conducted within these terms and conditions or in the event of a virus, computer bug or unauthorised human intervention or any other cause that is beyond the reasonable control of the Promoter that could corrupt or affect the administration, security, impartiality or normal course of the competition.

Any entrant who enters or attempts to enter the competition in a manner, which in Promoter’s determination is contrary to these terms and conditions or by its nature is fraudulent or unjust to other entrants (including but not limited to tampering with the operation of the competition, cheating, hacking, deception or any other unfair playing practices such as intending to annoy, abuse, threaten or harass any other entrants or Promoter and/or any of its agents or representatives), or who submits an illegible or incomplete entry, may be rejected from the competition at Promoter’s sole discretion.
The Promoter of this competition is Callaway Gold Europe Ltd., Unit A27, Barwell Business Park, Leatherhead Road, Chessington, Surrey, KT9 2NY. By entering this competition you are agreeing to take part in any promotional activity resulting from your win. The winners name will be posted on the official Callaway Golf Europe Facebook page and @CallawayTourSpy Twitter account after 17th February 2012

In his stellar final round on Sunday, Mickelson hit 13 of 14 fairways with his new RAZR Fit Driver, which features Callaway’s adjustable hosel and movable weights on the sole to help dial in a player’s ball flight.

“I certainly am confident now heading into some of our big events,” Mickelson said. “I feel like my putter is back and I feel like I’ve got a driver that’s dialed in with our new RAZR Fit Driver. I’ve got such control over my flight, trajectory and distance control.”

Playing in the tricky weather conditions of beautiful Monterey Peninsula, Mickelson relied on the consistent performance of his new HEX Black Tour Golf Ball.

“I had a big advantage this week, I felt, because when the winds started coming up, when the rain started coming up, I felt like I had an advantage by the way my ball was flying and controlled through that wind,” the four-time major champion told Golf Channel. “We’ve got a new ball this year, HEX Black (Tour), and it just flew so good and penetrated through the air so much better in this thick, cold air. I felt like I had a big advantage.”

In addition to his RAZR Fit Driver and HEX Black Tour Golf Ball, Mickelson’s bag featured a full complement of Callaway equipment: a Big Bertha Diablo 3-wood (15 degrees), an X-Hybrid (19 degrees), RAZR X Muscle Back Irons (6-PW), a Callaway Prototype 5-iron and an X-Forged 4-iron. He used his Odyssey White Hot XG PT 82 Blade putter to roll in six birdie putts and an eagle putt. In fact, Mickelson was first in the field in Strokes Gained in Putting over the final two rounds, averaging 3.329 strokes gained. In shooting 70-65-70-64 over the four days on Monterrey Peninsula, Mickelson hit 75 percent of greens in regulation. He also wore Callaway Tour Authentic footwear during all four rounds of his victory.

The soon-to-be- Hall of Famer’s victory marked the second worldwide win with a RAZR Fit Driver, following Alvaro Quiros’ convincing win at the Dubai World Championship in December. For additional details on Phil’s victory, please check out the Tour Page article on CallawayGolf.com.

A golf ball that yields distance-enhancing low spin off the tee, while still providing the superior control that comes from generating more spin around the greens, has long been held as the “holy grail” of golf ball design. The measured differential between the high spin generated on shorter approach shots into the green and the optimal low spin off the driver for maximum distance off the tee is called Spin Separation, and Callaway’s all-new HEX Black Tour has it in abundance.

“I’ve had more fun working on my game with the new HEX Black Tour ball than I have in years because I’ve been able to hit shots around the green that I haven’t been able to hit since the ’90s with wound balls,” said four-time Major Champion and Callaway Golf staff professional Phil Mickelson. “The amazing thing to me is the spin separation; how this ball spins so much from 40 yards in, and yet spins so little off the driver and goes so far. I’ve never seen a ball with that combination of short-range control and distance.”

“We took a unique approach in the design of our new HEX Black Tour golf ball and the investments we’ve made in new technology over the past few years have culminated in this innovative 5-piece construction,” said Dave Bartels, Sr. Director, Golf Ball Research & Development, Callaway Golf. The level of Spin Separation golfers will experience can be attributed to our advanced i-Core technology and new DuraSpin cover material. Our advanced dual-mantle system and optimized HEX Aerodynamic design produce the ball speed and flight characteristics to benefit all golfers.”

Offering complete performance from tee to green with exceptional feel, the HEX Black Tour golf ball’s construction includes various layers of innovative technology, all offering functional and meaningful advancements. These technologies and the benefits of each are outlined below:

i-Core Technology
This dual core construction maximizes the compression difference between the inner and outer core layers. The extremely soft inner core helps reduce spin off the tee for more distance, while the high compression outer core creates higher spin closer to the green for more control with irons and wedges. This relationship allows HEX Black Tour to achieve higher Spin Separation than any of our previous products.

Dual Mantle
Both the inner and outer mantles are comprised of ionomer blends in different ratios to affect the hardness and resilience of each mantle layer. In combination, the soft inner and firm outer mantles protect the high-tech dual core while producing powerful ball speeds across a range of swing speeds.

DuraSpin Cover
This proprietary cover formulation was developed using a unique thermoplastic urethane (TPU) blend with excellent mechanical properties and durability characteristics. Compared to previous materials employed by Callaway, durability has significantly improved to better prevent marks and scratches throughout the round. The new DuraSpin cover is also very soft and gives players the feel and exceptional short-game spin they seek in a high performance Tour golf ball.

HEX Aerodynamics
Callaway’s patented HEX Aerodynamics produce 100 percent surface area coverage on a golf ball whereas traditional round dimples typically cover only 88 percent of the surface. HEX Black Tour has the traditional HEX appearance, but with an enhanced surface contour, a more consistent finish system, and optimized performance resulting from hours upon hours of aerodynamic development. This highly engineered pattern provides the best aerodynamic performance ever in a Callaway golf ball, reducing drag and promoting a stable, penetrating ball flight in all types of playing conditions.

Callaway’s new RAZR Fit Driver earned a prestigious Editor’s Choice Award in Golf Digest’s 2012 Hot List Issue. The RAZR Fit Driver, Callaway’s first driver featuring adjustability, was also selected as the leader in the Performance category for drivers, and earned the highest possible ratings for Innovation and Look/Sound/Feel.

The RAZR Fit Driver was one of only four clubs in the entire issue honored as an Editor’s Choice. “(Callaway) embraced adjustability for the first time in real terms, opting for simplicity that doesn’t sacrifice power or efficiency,” said Hot List Editor John Strege. RAZR Fit features an OptiFit Hosel that allows golfers to adjust the face angle in Open, Square or Closed Positions at address to improve accuracy and trajectory. Golfers can also use two OptiFit Weights (one weighing 12 grams, the other 2 grams) to shift the clubhead’s centre of gravity to promote either a Draw or Neutral ball flight. “I went with the square face angle and the 12-gram weight on the toe to discourage a hook,” Strege said. “The result: Straight on two counts. Straight down the middle and straight into my bag.”

RAZR Fit received a 5-star rating for Performance, Innovation and Look/Sound/Feel and earned 19.5 out of a possible 20 points on the four driver scoring metrics – Performance, Innovation, Look/Sound/Feel, and Demand – the best score for any driver this year. Elite Tour Pros like Ernie Els, Phil Mickelson and Alvaro Quiros are already using the RAZR Fit in competition, and Quiros won the Dubai World Championship with the driver in December. RAZR Fit will be available at retail in Europe from 15th February.

Thank you for your interest in testing the new Tour Ball from Callaway. Unfortunately the application process has now closed. But if you did apply, keep an eye out on the post, as you may be one of the 200 lucky golfers who will be receiving their test sleeve this week.