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Callaway Golf is proud to announce the European launch of udesign™ by Callaway, a new era in golf club personalisation and customisation. udesign by Callaway, an online customisation tool, gives golfers purchasing a RAZR Fit® Driver the unprecedented ability to design their own version of the Company’s hot new club that is already in the hands of Phil Mickelson, Ernie Els and Alvaro Quiros.

Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select your own colour choices on RAZR Fit’s clubhead and grip, as well as a myriad of shaft model and other custom configurations. udesign by Callaway presents the opportunity to design thousands of unique versions of the award-winning RAZR Fit Driver, giving you the ability to express their individualism on the course like never before.

Accessible to virtually customise RAZR Fit drivers for both Men and Ladies models, the udesign by Callaway process begins with the selection of a right-handed or left-handed clubhead and a range of loft and colour choices. With each selection, the RAZR Fit image on screen modifies in real time to embody the latest design choice. After making a colour selection, advanced customisation options detailing the choice of stock or after-market shaft, its flex, length, grip model and wraps follow. When finished, you can view multiple angles of their configuration and also send your unique RAZR Fit design to friends and contacts via Facebook, Twitter, Pinterest or Email through a dedicated share function.

Recently introduced to Callaway’s staff professionals and brand ambassadors, the udesign by Callaway platform has sent a charge of excitement through a team that was already thrilled with RAZR Fit’s performance and look. San Diego native Phil Mickelson chose powder blue and gold in honor of the Chargers. Callaway Staff Professional and apparel ambassador Alvaro Quiros commented, “Give me one in every colour and I will match my driver with my apparel!”

Introduced in December and already a winner on the PGA and European Tours, the RAZR Fit Driver was named Editor’s Choice by Golf Digest’s annual “Hot List” equipment review. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand adjustability system, Callaway is empowering players around the world to dial in their game with RAZR Fit.

The udesign by Callaway personalisation and customisation features an additional fee of £40 / €50 (or local currency equivalent) on top of the standard RAZR Fit price, while certain after-market shaft and grip choices may entail additional costs – please check with your retailer when ordering. The ability to make designs and place orders is immediately available; the first RAZR Fit Drivers personalised with udesign by Callaway will begin shipping in May 2012.

For more on Callaway Golf, please visit www.CallawayGolf.com