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Callaway Golf is proud to announce the retail launch availability of the new RAZR X Black™ platform of premium golf equipment. Representing the company’s latest technology offerings, the RAZR X Black Driver, RAZR X Black Fairway Woods and the RAZR X Black Irons deliver unmatched ball speed, distance and accuracy through advanced designs that make the game more enjoyable.

Designed with a sleek, black PVD finish, the RAZR X Black Driver features a clean and traditional look at address, yet delivers the latest from Callaway’s technologically advanced Research and Development team at impact. The driver’s crown is made of Forged Composite, a highly advanced carbon composite material that was developed in partnership with luxury Italian automaker Automobili Lamborghini. It is the lightest, strongest, most precise material either company has ever employed. Forged Composite allows Callaway engineers to precisely design a clubhead that produces optimal launch and spin characteristics for greater distance.

The RAZR X Black Driver introduces the Company’s proprietary SpeedFrame™ Face Technology, which melds Callaway’s VFT® and Hyperbolic Face™ advancements to create a larger sweet spot and increased ball speeds across the titanium face. Streamlined Surface Technology reduces energy loss from head drag during the downswing by 23 percent compared to RAZR X Black’s predecessor, the Diablo Octane Driver, leading to higher impact speeds and additional distance off the tee.

“The RAZR X Black Driver represents the best of what we’ve learned about making drivers—along with several completely new areas of improvement—all combined into one very fast-looking clubhead,” said Luke Williams, Senior Director, Global Woods and Irons, Callaway Golf. “We’ve utilized our patented Forged Composite construction in combination with advances in aerodynamics and face technology to create a driver that delivers amazing ball speed in a design that suits a huge cross-section of golfers.”

The RAZR X Black Fairway Woods continue the Company’s rich heritage of bold designs in the category. Designed for golfers looking for a healthy dose of attitude in their fairway woods, they feature dark, stealthy graphics and will be available in 3, 4, 5, 7 and 9-woods. The stainless steel constructed RAZR X Fairway Woods deliver a pleasing, resonating sound at impact, and come in a traditional shape for a confidence-inspiring look at address. Callaway’s patented aggressive VFT® technology allows for precision shaping of the face thickness in each club to increase the size of the sweet spot.

“With a more conventional head shape and a hosel, the RAZR X Black Fairway Woods have been engineered to appeal to a broad range of golfers,” said Williams. “Our goal all along was to deliver distance and versatility, and this is a forgiving design that allows golfers to swing hard. It’s available in a variety of loft offerings and has a shallow face, which makes it easy to hit from a variety of lies that golfers encountered on the course.”

In 2011, Callaway introduced the wildly successful RAZR X Iron platform with three distinct models, each catering to a different player type. In 2012, the RAZR X line expands to include the new RAZR X Black Iron, an advanced game-improvement club designed for precise accuracy and distance from any spot on the golf course. Using RAZR Technology, Callaway engineers shifted the centre of gravity lower than it is in any other Callaway stainless steel iron, and delivered the playability of a wide-sole iron while retaining the look and workability of a thin sole iron. With a black PVD finish for reduced glare, the RAZR X Iron doesn’t just look fast, it is. It’s VFT® Power System offers a fully integrated clubface/undercut cavity system that enables Callaway designers to precisely position the centre of gravity and engineer the face of each individual iron to maximize ball speed.

The multi-material medallion on the back of the RAZR X Black Irons is constructed of aluminum and thermoplastic polyurethane, which fine-tunes sound and enhances feel at impact. Golfers who struggle hitting long irons can add forgiveness and distance by integrating the new RAZR X HL Hybrids into the iron set where their confidence and consistency start to drop off.

“Our RAZR X Irons line was hugely successful in its first year, and the new RAZR X Black Irons fit perfectly into the middle of that lineup,” said Williams. “With a low centre of gravity and conventional shape, they are aimed at the large segment of golfers who seek distance and forgiveness in a club design that delivers the workability of a narrow sole iron. We really placed a premium on the aesthetics of this iron as well, and believe we’ve created an iron that looks as great as it plays.”

The RAZR X Black Irons are available at Callaway Custom Fit accounts only for further details please visit: www.mycallaway.eu